TECH

YouTube suspends monetization on Shane Dawson's channels indefinitely after his apology for racist actions

Josh Rivera
USA TODAY

YouTube confirmed Tuesday it suspended monetization indefinitely on site personality Shane Dawson’s three YouTube channels: "shane" with 22.5 million subscribers, "ShaneGlossin" with almost 3.7 million subscribers and "Shane Dawson TV" with 8.4 million subscribers.

The company's action comes after Dawson, 31, posted a video on Friday apologizing for "all the racism that I put on the internet, as an adult." 

A list of Dawson's racist actions include using the N-word, doing blackface on multiple videos, playing racial minority stereotypes, and also his comments on pedophilia.

"If you've been watching me for a while, you know that I've done a lot of things in my past that I hate," Dawson said in the 20-minute video. "If you don't accept the apology, that is 100% OK."

Boycott:Facebook, social media under more pressure from brands over hate speech

Done with Facebook?:Consider MeWe, Parler or old standbys such as LinkedIn

Dawson mentioned that he was inspired by fellow YouTuber Jenna Marbles, who posted a video apology a day before his.

On Marbles' channel, which has 20.3 million subscribers, she listed past racist actions such as doing blackface and playing racial minority stereotypes.

Shane Dawson

A YouTube spokesperson confirmed to USA TODAY that even if a creator’s recent content does not violate our Community Guidelines, when the company is made aware of older uploaded content that violate it, YouTube will take action.

"Blackface was something that I did a lot on my channel," Dawson said of his early videos. He previously apologized for his racist actions in a 2014 video and addressed it in Friday's video saying every apology before was made "out of fear."

For YouTube, in the review of Dawson's videos, their impact and nature warranted action. The company confirmed it also considered on- and off-platform behavior.

"I'm sorry I added to the normalization of blackface or the normalization of saying the n-word," Dawson added.

Follow Josh Rivera on Twitter: @Josh1Rivera.